Power of Mental Imagery Being the Fifth of a Series of Twelve Volumes on the Applications of Psychology to the Problems of Personal and Business Efficiency   By: Warren Hilton (1874-1958)

Applied Psychology

POWER OF MENTAL IMAGERY

Being the Fifth of a Series of Twelve Volumes on the Applications of Psychology to the Problems of Personal and Business Efficiency

BY

WARREN HILTON, A.B., L.L.B.

FOUNDER OF THE SOCIETY OF APPLIED PSYCHOLOGY

ISSUED UNDER THE AUSPICES OF THE LITERARY DIGEST FOR The Society of Applied Psychology NEW YORK AND LONDON 1920

COPYRIGHT 1914 BY THE APPLIED PSYCHOLOGY PRESS SAN FRANCISCO

( Printed in the United States of America )

CONTENTS

Chapter

I. IMAGINATION AND RECOGNITION Page

RECOGNIZING THE PAST AS PAST 3 IMAGINATION, PAST, PRESENT AND FUTURE 5

II. KINDS OF MENTAL IMAGES

VISUAL IMAGERY 9 AUDITORY IMAGERY 11 IMAGERY OF TASTE AND SMELL 12 MUSCULAR AND TACTUAL IMAGERY 13 PERSONAL DIFFERENCES IN MENTAL IMAGERY 14 INVESTIGATIONS OF DOCTOR GALTON 15 INVESTIGATIONS OF PROFESSOR JAMES 16 INVESTIGATIONS OF PROFESSOR SCOTT 21

III. HOW TO INFLUENCE OTHERS THROUGH MENTAL IMAGERY

A RULE FOR INFLUENCING OTHERS 31 APPLICATION TO PEDAGOGY 32 HOW TO SELL GOODS BY MENTAL IMAGERY 33 A STUDY OF ADVERTISEMENTS 34 THE WORDS THAT CREATE DESIRE 35 A KEY FOR SELECTING A CALLING 36

IV. HOW TO TEST YOUR MENTAL IMAGERY

FINDING OUT YOUR WEAK POINTS 39 TESTS FOR VISUAL IMAGERY 40 TESTS FOR AUDITORY AND OLFACTORY IMAGERY 42 TESTS FOR IMAGERY OF TASTE AND TOUCH 43 TESTS FOR IMAGERY OF HEAT AND COLD 44 HOW TO CULTIVATE MENTAL IMAGERY 45

V. THE CREATIVE IMAGINATION

THE PROCESS OF CREATIVE IMAGINATION 49 BUSINESS AND FINANCIAL IMAGINATION 50 HOW WEALTH IS CREATED 51 THE KLAMATH PHILOSOPHY 52 HOW MEN GET THINGS 53 PREREQUISITES TO ACHIEVEMENT 54 HOW TO TAKE RADICAL STEPS IN BUSINESS 55 THE EXPANSION OF BUSINESS IDEALS 57 RISING TO THE EMERGENCY 58 THE CONSTRUCTIVE IMAGINATION 59 LITTLE TASKS AND BIG TASKS 60 WORKING UP A DEPARTMENT 61 IMAGINATION IN HANDLING EMPLOYEES 62 HOW TO TEST AN EMPLOYEE'S IMAGINATION 63 IMAGINATION IN BUSINESS GENERALLY 64 IMAGINATION AND ACTION 65

IMAGINATION AND RECOGNITION

[Illustration]

CHAPTER I

IMAGINATION AND RECOGNITION

[Sidenote: Recognizing the Past as Past ]

In the preceding volume of this Course , entitled "The Trained Memory," you learned that the memory process involves four elements, Retention, Recall, Recognition and Imagination; and the scope and operation of two of these elements, Retention and Recall, were explained to you.

There remain Recognition and Imagination, which we shall make the subject of this book. We shall treat of them, however, not only as parts of the memory process, but also as distinct operations, with an individual significance and value.

Both Recognition and Imagination have to do with mental images.