Publisher's Advertising (1872) By: Harper & Brothers [Editor]
Publisher's Advertising (1872) by Harper & Brothers [Editor] offers a fascinating insight into the world of book publishing during the 19th century. As a comprehensive collection of advertisements from the renowned publishing house Harper & Brothers, this book provides a unique and invaluable resource for researchers, book historians, and anyone interested in the history of the publishing industry. The book is divided into various sections, each focusing on different aspects of Harper & Brothers' advertising strategy. It begins with an introductory chapter that outlines the significance of advertising in the publishing world and its impact on book sales and market visibility. One of the central strengths of Publisher's Advertising lies in its extensive collection of advertisements, showcasing a wide range of books across genres, from popular fiction to educational works and scientific publications. These advertisements are not only informative but also serve as windows into the literary tastes and interests of readers during that period. Through them, readers can gain a deeper understanding of the kind of books that were popular at the time and the various marketing techniques employed to promote them. The book also sheds light on the role of Harper & Brothers as a leading publishing house in the 19th century. The advertisements reveal the company's commitment to producing high-quality books while also catering to the preferences of their target audience. Additionally, it highlights their influence in shaping literary trends, as they actively contributed to popularizing certain authors and their works. The editor of Publisher's Advertising has done an excellent job in curating these advertisements and providing insightful commentary. The introductory chapters and interspersed notes provide necessary context and analysis, enabling readers to grasp the wider implications of the advertisements presented. Despite its quality, Publisher's Advertising may not appeal to everyone. It primarily targets scholars, historians, and individuals with a keen interest in the publishing industry. Casual readers may find the book too specific or niche for their taste. In conclusion, Publisher's Advertising (1872) by Harper & Brothers [Editor] is a valuable resource offering a glimpse into the world of 19th-century book publishing. The curated collection of advertisements and the insightful commentary provide an engaging and informative reading experience. Though aimed at a specific audience, this book serves as a reliable reference for anyone interested in understanding the historical nuances of the publishing industry. First Page: HARPER'S LIBRARY OF SELECT NOVELS. "THE LIBRARY OF SELECT NOVELS" has become an institution, a reliable and unfailing recreative resource essential to the comfort of countless readers. The most available entertainment of modern times is fiction: from the cares of busy life, from the monotonous routine of a special vocation, in the intervals of business and in hours of depression, a good story, with faithful descriptions of nature, with true pictures of life, with authentic characterization, lifts the mind out of the domain of care, refreshes the feelings, and enlists the imagination. The Harpers' "Library of Select Novels" is rapidly approaching its four hundredth number, and it is safe to say that no series of books exists which combines attractiveness and economy, local pictures and beguiling narrative, to such an extent and in so convenient a shape. In railway cars and steamships, in boudoirs and studios, libraries and chimney corners, on verandas and in private sanctums, the familiar brown covers are to be seen. These books are enjoyed by all classes; they appear of an average merit, and with a constant succession that is marvelous; and in subject and style offer a remarkable variety. Boston Transcript. PRICE 1. Pelham... Continue reading book >>

Publisher's Advertising (1872) By: Harper & Brothers [Editor]

Publisher's Advertising (1872) by Harper & Brothers [Editor] offers a fascinating insight into the world of book publishing during the 19th century. As a comprehensive collection of advertisements from the renowned publishing house Harper & Brothers, this book provides a unique and invaluable resource for researchers, book historians, and anyone interested in the history of the publishing industry.

The book is divided into various sections, each focusing on different aspects of Harper & Brothers' advertising strategy. It begins with an introductory chapter that outlines the significance of advertising in the publishing world and its impact on book sales and market visibility.

One of the central strengths of Publisher's Advertising lies in its extensive collection of advertisements, showcasing a wide range of books across genres, from popular fiction to educational works and scientific publications. These advertisements are not only informative but also serve as windows into the literary tastes and interests of readers during that period. Through them, readers can gain a deeper understanding of the kind of books that were popular at the time and the various marketing techniques employed to promote them.

The book also sheds light on the role of Harper & Brothers as a leading publishing house in the 19th century. The advertisements reveal the company's commitment to producing high-quality books while also catering to the preferences of their target audience. Additionally, it highlights their influence in shaping literary trends, as they actively contributed to popularizing certain authors and their works.

The editor of Publisher's Advertising has done an excellent job in curating these advertisements and providing insightful commentary. The introductory chapters and interspersed notes provide necessary context and analysis, enabling readers to grasp the wider implications of the advertisements presented.

Despite its quality, Publisher's Advertising may not appeal to everyone. It primarily targets scholars, historians, and individuals with a keen interest in the publishing industry. Casual readers may find the book too specific or niche for their taste.

In conclusion, Publisher's Advertising (1872) by Harper & Brothers [Editor] is a valuable resource offering a glimpse into the world of 19th-century book publishing. The curated collection of advertisements and the insightful commentary provide an engaging and informative reading experience. Though aimed at a specific audience, this book serves as a reliable reference for anyone interested in understanding the historical nuances of the publishing industry.

First Page:

HARPER'S LIBRARY OF SELECT NOVELS.

"THE LIBRARY OF SELECT NOVELS" has become an institution, a reliable and unfailing recreative resource essential to the comfort of countless readers. The most available entertainment of modern times is fiction: from the cares of busy life, from the monotonous routine of a special vocation, in the intervals of business and in hours of depression, a good story, with faithful descriptions of nature, with true pictures of life, with authentic characterization, lifts the mind out of the domain of care, refreshes the feelings, and enlists the imagination. The Harpers' "Library of Select Novels" is rapidly approaching its four hundredth number, and it is safe to say that no series of books exists which combines attractiveness and economy, local pictures and beguiling narrative, to such an extent and in so convenient a shape. In railway cars and steamships, in boudoirs and studios, libraries and chimney corners, on verandas and in private sanctums, the familiar brown covers are to be seen. These books are enjoyed by all classes; they appear of an average merit, and with a constant succession that is marvelous; and in subject and style offer a remarkable variety. Boston Transcript.

PRICE

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