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Success (Second Edition)   By: (1879-1964)

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Success (Second Edition) by Max Aitken Beaverbrook is a motivational masterpiece that surpasses its predecessor. With a fresh perspective on achieving success, this edition delves deeper into the strategies and mindset required to overcome obstacles and reach one's goals.

Beaverbrook's writing style is captivating from the very first page, as he combines personal anecdotes with insightful analysis, making the book relatable and practical. The author's emphasis on perseverance and determination serves as a constant reminder that success is not instantaneous but a result of consistent effort.

What sets this edition apart is its updated content, reflecting the evolving challenges and opportunities of the modern world. Beaverbrook adopts a contemporary approach by tackling subjects such as the importance of adaptability, resilience in the face of failure, and harnessing technology for success. These additions make the book relevant to readers of all generations.

One notable aspect of Success (Second Edition) is its comprehensive exploration of mindset and its impact on achieving one's goals. Beaverbrook emphasizes the power of positive thinking, illustrating how one's mentality can shape outcomes. Through practical advice and inspiring examples, he encourages readers to adopt an optimistic outlook and develop mental resilience, emphasizing the importance of self-belief and a growth mindset.

Another strength of this edition is the inclusion of case studies and interviews with successful individuals from various fields. These anecdotes bring the concepts to life and provide invaluable insights into the practical application of the strategies discussed. Beaverbrook skillfully weaves these stories throughout the book, reinforcing key principles and lending credibility to his advice.

One minor drawback of this edition is its occasional reliance on clich├ęs and generalizations. While the author's intention is to provide universally applicable advice, some readers may find these overused phrases to be less impactful. Nonetheless, they do not detract significantly from the overall quality of the book.

In conclusion, Success (Second Edition) by Max Aitken Beaverbrook is a compelling guide to achieving success in today's ever-changing world. By blending timeless principles with updated content, the book offers a refreshing perspective on personal growth and fulfillment. Whether you're a seasoned entrepreneur or just starting on your path to success, this book serves as an invaluable resource that will propel you towards your goals.

First Page:





First published in November 1921 ; Reprinted November 1921


The contents of this volume originally appeared as weekly articles by Lord Beaverbrook in the Sunday Express . They aroused so much interest, and so many applications were received for copies of the various articles, that it was decided to have them collected and printed in volume form.

He who buys Success , reads and digests its precepts, will find this inspiring volume a sure will tonic. It will nerve him to be up and doing. It will put such spring and go into him that he will make a determined start on that road which, pursued with perseverance, leads onwards and upwards to the desired goal SUCCESS.


The articles embodied in this small book were written during the pressure of many other affairs and without any idea that they would be published as a consistent whole. It is, therefore, certain that the critic will find in them instances of a repetition of the central idea. This fact is really a proof of a unity of conception which justifies their publication in a collected form. I set out to ask the question, "What is success in the affairs of the world how is it attained, and how can it be enjoyed?" I have tried with all sincerity to answer the question out of my own experience... Continue reading book >>

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