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<title><![CDATA[Ads and Sales: A Study of Advertising and Selling from the Standpoint of the New Principles of Scientific Management by Herbert Newton Casson]]></title>
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<copyright>&#169; 2026 LoyalBooks.com</copyright>
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<itunes:subtitle><![CDATA[This book is a treatise on advertising as it was in the United States in 1911.

"This book is the first attempt, as far as I know, to apply the principles of Scientific Management to the problems of Sales and Advertising...]]></itunes:subtitle>

<itunes:summary><![CDATA[This book is a treatise on advertising as it was in the United States in 1911.

"This book is the first attempt, as far as I know, to apply the principles of Scientific Management to the problems of Sales and Advertising.

"When we remember that the total advertising in the United States amounts to two million dollars a day, and that the total sales, in the home market alone, amount to one hundred millions a day, we can realize the tremendous importance of efficiency in the selling and advertising of goods. 

"Too much of our work has fallen into ruts— into the easy ruts of habit and routine; and it is the purpose of this book to point out that there is a better way to do what we are doing." - Summary by TriciaG and from the preface]]></itunes:summary>

<description><![CDATA[This book is a treatise on advertising as it was in the United States in 1911.

"This book is the first attempt, as far as I know, to apply the principles of Scientific Management to the problems of Sales and Advertising.

"When we remember that the total advertising in the United States amounts to two million dollars a day, and that the total sales, in the home market alone, amount to one hundred millions a day, we can realize the tremendous importance of efficiency in the selling and advertising of goods. 

"Too much of our work has fallen into ruts— into the easy ruts of habit and routine; and it is the purpose of this book to point out that there is a better way to do what we are doing." - Summary by TriciaG and from the preface]]></description>

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<title><![CDATA[Ads and Sales: A Study of Advertising and Selling from the Standpoint of the New Principles of Scientific Management by Herbert Newton Casson]]></title>
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<title><![CDATA[Preface]]></title>
<itunes:author><![CDATA[Herbert Newton Casson]]></itunes:author>
<itunes:summary>More great books at LoyalBooks.com</itunes:summary>
<description>More great books at LoyalBooks.com</description>
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<pubDate>Fri, 02 Jan 2026 00:00:00 +0000</pubDate>
<itunes:duration>02:36</itunes:duration>
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<title><![CDATA[Can the Principles of Efficiency Be Applied to Sales?]]></title>
<itunes:author><![CDATA[Herbert Newton Casson]]></itunes:author>
<itunes:summary>More great books at LoyalBooks.com</itunes:summary>
<description>More great books at LoyalBooks.com</description>
<link>http://www.loyalbooks.com/book/ads-and-sales-by-herbert-newton-casson</link>
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<pubDate>Thu, 01 Jan 2026 00:00:00 +0000</pubDate>
<itunes:duration>13:13</itunes:duration>
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<title><![CDATA[Efficient Salesmanship]]></title>
<itunes:author><![CDATA[Herbert Newton Casson]]></itunes:author>
<itunes:summary>More great books at LoyalBooks.com</itunes:summary>
<description>More great books at LoyalBooks.com</description>
<link>http://www.loyalbooks.com/book/ads-and-sales-by-herbert-newton-casson</link>
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<pubDate>Wed, 31 Dec 2025 00:00:00 +0000</pubDate>
<itunes:duration>14:20</itunes:duration>
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<title><![CDATA[A Sales Campaign - How to Start It]]></title>
<itunes:author><![CDATA[Herbert Newton Casson]]></itunes:author>
<itunes:summary>More great books at LoyalBooks.com</itunes:summary>
<description>More great books at LoyalBooks.com</description>
<link>http://www.loyalbooks.com/book/ads-and-sales-by-herbert-newton-casson</link>
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<pubDate>Tue, 30 Dec 2025 00:00:00 +0000</pubDate>
<itunes:duration>20:56</itunes:duration>
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<title><![CDATA[Face to Face Salesmanship]]></title>
<itunes:author><![CDATA[Herbert Newton Casson]]></itunes:author>
<itunes:summary>More great books at LoyalBooks.com</itunes:summary>
<description>More great books at LoyalBooks.com</description>
<link>http://www.loyalbooks.com/book/ads-and-sales-by-herbert-newton-casson</link>
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<pubDate>Mon, 29 Dec 2025 00:00:00 +0000</pubDate>
<itunes:duration>19:05</itunes:duration>
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<title><![CDATA[The Evolution of Advertising]]></title>
<itunes:author><![CDATA[Herbert Newton Casson]]></itunes:author>
<itunes:summary>More great books at LoyalBooks.com</itunes:summary>
<description>More great books at LoyalBooks.com</description>
<link>http://www.loyalbooks.com/book/ads-and-sales-by-herbert-newton-casson</link>
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<pubDate>Sun, 28 Dec 2025 00:00:00 +0000</pubDate>
<itunes:duration>20:06</itunes:duration>
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<title><![CDATA[The Weak Side of Advertising]]></title>
<itunes:author><![CDATA[Herbert Newton Casson]]></itunes:author>
<itunes:summary>More great books at LoyalBooks.com</itunes:summary>
<description>More great books at LoyalBooks.com</description>
<link>http://www.loyalbooks.com/book/ads-and-sales-by-herbert-newton-casson</link>
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<pubDate>Sat, 27 Dec 2025 00:00:00 +0000</pubDate>
<itunes:duration>11:29</itunes:duration>
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<title><![CDATA[The Principles of Efficiency Applied to Advertising]]></title>
<itunes:author><![CDATA[Herbert Newton Casson]]></itunes:author>
<itunes:summary>More great books at LoyalBooks.com</itunes:summary>
<description>More great books at LoyalBooks.com</description>
<link>http://www.loyalbooks.com/book/ads-and-sales-by-herbert-newton-casson</link>
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<pubDate>Fri, 26 Dec 2025 00:00:00 +0000</pubDate>
<itunes:duration>11:17</itunes:duration>
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<title><![CDATA[The Building of an Advertisement]]></title>
<itunes:author><![CDATA[Herbert Newton Casson]]></itunes:author>
<itunes:summary>More great books at LoyalBooks.com</itunes:summary>
<description>More great books at LoyalBooks.com</description>
<link>http://www.loyalbooks.com/book/ads-and-sales-by-herbert-newton-casson</link>
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<pubDate>Thu, 25 Dec 2025 00:00:00 +0000</pubDate>
<itunes:duration>16:25</itunes:duration>
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<title><![CDATA[An Analysis of Current Advertising, Part 1]]></title>
<itunes:author><![CDATA[Herbert Newton Casson]]></itunes:author>
<itunes:summary>More great books at LoyalBooks.com</itunes:summary>
<description>More great books at LoyalBooks.com</description>
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<pubDate>Wed, 24 Dec 2025 00:00:00 +0000</pubDate>
<itunes:duration>19:34</itunes:duration>
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<title><![CDATA[An Analysis of Current Advertising, Part 2]]></title>
<itunes:author><![CDATA[Herbert Newton Casson]]></itunes:author>
<itunes:summary>More great books at LoyalBooks.com</itunes:summary>
<description>More great books at LoyalBooks.com</description>
<link>http://www.loyalbooks.com/book/ads-and-sales-by-herbert-newton-casson</link>
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<pubDate>Tue, 23 Dec 2025 00:00:00 +0000</pubDate>
<itunes:duration>22:15</itunes:duration>
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<title><![CDATA[An Analysis of Current Advertising, Part 3]]></title>
<itunes:author><![CDATA[Herbert Newton Casson]]></itunes:author>
<itunes:summary>More great books at LoyalBooks.com</itunes:summary>
<description>More great books at LoyalBooks.com</description>
<link>http://www.loyalbooks.com/book/ads-and-sales-by-herbert-newton-casson</link>
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<pubDate>Mon, 22 Dec 2025 00:00:00 +0000</pubDate>
<itunes:duration>21:23</itunes:duration>
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<title><![CDATA[An Analysis of Current Advertising, Part 4]]></title>
<itunes:author><![CDATA[Herbert Newton Casson]]></itunes:author>
<itunes:summary>More great books at LoyalBooks.com</itunes:summary>
<description>More great books at LoyalBooks.com</description>
<link>http://www.loyalbooks.com/book/ads-and-sales-by-herbert-newton-casson</link>
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<pubDate>Sun, 21 Dec 2025 00:00:00 +0000</pubDate>
<itunes:duration>17:53</itunes:duration>
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<title><![CDATA[The Future of Advertising]]></title>
<itunes:author><![CDATA[Herbert Newton Casson]]></itunes:author>
<itunes:summary>More great books at LoyalBooks.com</itunes:summary>
<description>More great books at LoyalBooks.com</description>
<link>http://www.loyalbooks.com/book/ads-and-sales-by-herbert-newton-casson</link>
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<pubDate>Sat, 20 Dec 2025 00:00:00 +0000</pubDate>
<itunes:duration>13:36</itunes:duration>
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<title><![CDATA[Public Opinion]]></title>
<itunes:author><![CDATA[Herbert Newton Casson]]></itunes:author>
<itunes:summary>More great books at LoyalBooks.com</itunes:summary>
<description>More great books at LoyalBooks.com</description>
<link>http://www.loyalbooks.com/book/ads-and-sales-by-herbert-newton-casson</link>
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<title><![CDATA[The Professional Outsider]]></title>
<itunes:author><![CDATA[Herbert Newton Casson]]></itunes:author>
<itunes:summary>More great books at LoyalBooks.com</itunes:summary>
<description>More great books at LoyalBooks.com</description>
<link>http://www.loyalbooks.com/book/ads-and-sales-by-herbert-newton-casson</link>
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<pubDate>Thu, 18 Dec 2025 00:00:00 +0000</pubDate>
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