What these principles are and whence they come to us. "The fact is, we have become crazy over material things. We are looking only at the structure above ground. We are trying to get more smoke from the chimney. We are looking at space instead of service, at profits instead of volume. With our eyes focused on the structure above ground, we have lost sight of those human resources, thrift, imagination, integrity, vision and faith which make the structure possible. I feel that only by the business men can this foundation be strengthened before the inevitable fall comes."( from the preface )

"The long war has brought hunger to Europe; some of her peoples stand constantly face to face with starvation. To meet all this great food need in Europe—and meeting it is an imperative military necessity—we must be very careful and economical in our food use here at home. We must eat less; we must waste nothing; we must equalize the distribution of what food we may retain for ourselves; we must prevent extortion and profiteering which make prices so high that the poor cannot buy the food they actually need; and we must try to produce more food...