This book is a treatise on advertising as it was in the United States in 1911. "This book is the first attempt, as far as I know, to apply the principles of Scientific Management to the problems of Sales and Advertising. "When we remember that the total advertising in the United States amounts to two million dollars a day, and that the total sales, in the home market alone, amount to one hundred millions a day, we can realize the tremendous importance of efficiency in the selling and advertising of goods...