"It Pays To Advertise" is a charming and witty novel that combines elements of romance, comedy, and business intrigue. The story follows the ambitious young advertising executive Rodney Martin as he navigates the cutthroat world of Madison Avenue in the 1920s. Martin's creative ideas and quick thinking propel him to success, but his moral compass is put to the test when he becomes entangled in a love triangle and a high-stakes advertising campaign.

Walter Hackett's writing is sharp and entertaining, capturing the glamour and excitement of the Roaring Twenties. The characters are well-developed and engaging, with Martin standing out as a likable protagonist who is both endearing and flawed. The plot moves at a brisk pace, with plenty of twists and turns to keep readers hooked until the very end.

Overall, "It Pays To Advertise" is a delightful read that offers a fascinating glimpse into the world of advertising and relationships in early 20th-century America. With its clever dialogue, intriguing plot, and lovable characters, this novel is sure to entertain fans of historical fiction and romantic comedies alike.

Book Description:
An early screwball comedy, the plot revolves around a Soap Manufacturing Mogul's attempt to get his idle-rich son to make something of himself. This involves a Countess who speaks only French ; the son's sweetheart ; a hard-sell theatrical press-agent , and a new soap company set up by the son in competition with his father. “No. 13 Soap ... It's Unlucky for Dirt.” - Summary by Son of the Exiles Cast list: MARY GRAYSON : Annie Mars JOHNSON : Alan Mapstone COMTESSE DE BEAURIEN : Sonia RODNEY MARTIN: Greg Giordano CYRUS MARTIN : ToddHW AMBROSE PEALE : Son of the Exiles MARIE : Sandra Schmit WILLIAM SMITH: Rob Marland MISS BURKE : TallyTiger GEORGE McCHESNEY: Alan Mapstone CHARLES BRONSON : HelloCentral ELLERY CLARK : Anthony Joseph SANDWICH MEN: Wayne Cooke Stage Directions and Editing: Michele Eaton