In Ads and Sales, Herbert Newton Casson explores the intersection of advertising and the principles of scientific management. Through his thorough analysis, Casson provides insight into how the two concepts can work together to boost sales and drive business success.

The book is well-researched and filled with practical examples and case studies, making it easy for readers to understand the key concepts being discussed. Casson writes in a clear and engaging style, making it an accessible read for both newcomers to the subject and experienced professionals in the field.

One of the key takeaways from Ads and Sales is the importance of data-driven decision making in advertising and sales. Casson emphasizes the need for businesses to track and analyze their advertising efforts to understand what is working and what is not, in order to optimize their campaigns and increase their ROI.

Overall, Ads and Sales is a valuable resource for anyone looking to improve their advertising and sales strategies. Casson's insights and practical advice make it a must-read for anyone looking to stay ahead in today's competitive business landscape.

Book Description:
This book is a treatise on advertising as it was in the United States in 1911.

"This book is the first attempt, as far as I know, to apply the principles of Scientific Management to the problems of Sales and Advertising.

"When we remember that the total advertising in the United States amounts to two million dollars a day, and that the total sales, in the home market alone, amount to one hundred millions a day, we can realize the tremendous importance of efficiency in the selling and advertising of goods.

"Too much of our work has fallen into ruts— into the easy ruts of habit and routine; and it is the purpose of this book to point out that there is a better way to do what we are doing." - Summary by TriciaG and from the preface